Here are several article that talk about Inbound Marketing and how it can be utilized to generate better sales leads. With inbound marketing you get qualified leads instead of un qualified ones, for anyone who has worked in sales it take the hardest part of the process out of the equation, a literal breath of fresh air.
http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
http://en.wikipedia.org/wiki/Inbound_marketing
http://event.inboundmarketingsummit.com/boston/
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